In the Gome and Suning Appliance stores accustomed to seeing such a refrigerator, washing machine, color TV one of the “iron guy”, but knives, guitar, keyboard category of daily necessities in appliance stores you seen it? May 12, Suning Appliance Sun Weimin, president, said Su Ning brand line with many international negotiations, for introduction of tools, instruments and other daily necessities. It is understood that the United States recently announced that the country had the stationery into the future, these stores will transfiguration small articles of daily household appliances store.
Appliance stores transfiguration small articles of daily use
Kitchen knives, climbing bags, watches, video discs and other small articles of daily use, plus guitar, keyboard and other instruments, the next people in the country the United States, Suning Appliance Marketplace to see. “As long associated with home appliances, are we into the goal.” Suning CEO Sun Weimin said Suning in China have very good sales channels, the expansion of their store again, ready to open up more space to engage in “sideline.” Currently, the company is working with include Zwilling knives, including many international and domestic first-line brand negotiate.
But recently, China also announced that the United States into the stationery. Jiefangbei the country at the Museum of the United States live to see the new addition to electrical, 3C products and other “live” product, the mall also made available for counter sale of toys, porcelain, repair tools and other daily necessities.
Future, these stores will be transformed into a small articles of daily household appliances store. Sun Weimin said the expansion of the surrounding business is the development trend of home appliance stores. Suning chain acquired last year, the Japanese giant Laox, now in the newly opened stores in Japan have watches, video products and other merchandise for sale, while its Shanghai store also sells guitars, electronic keyboard musical instruments like, the future of these products is expected to Guanyin in Chongqing Bridge Suning store shelves. Suning Appliance vice president of Chongqing, said Xiong, now that these “not live” products account for annual sales revenue of Chongqing Suning 2% to 3%. 6 July this year, its Jiefangbei, guanyinqiao store reloading after opening, there will be more like CDs, tapes, mountaineering bag category of daily necessities shelves, “expected sales of these products will account for Chongqing total sales revenue of 15% to 20%. “Xiong said.
To facilitate its competitive advantage
These commodities to market, naturally with the traditional large department store next to compete, but not a lot of varieties of consumer electronics stores to attract consumers? “Convenience is our biggest advantage.” Chongqing Vice President of Suning Appliance, said Xiong, Marketplace sale of daily necessities and household appliances are all related. Including the sale of CD players is complete, mountaineering bag is a kind of outdoor products such as 3C products matching SLR. Plus the price of these household items and department stores less, people do not go in to buy after the department store to buy a range hood spatula, knife sort of kitchen appliance stores can be completed in a one-stop shopping.
Profits out of thin appliance stores sideline
An anonymous industry sources, this air-conditioning industry more competitive, second-tier brand to seize the market, drive down the price of air-conditioning. Example to the people: this year, an energy-efficient air conditioning and the selling price on the last five energy-efficient air conditioning price was less than 100 yuan. With raw materials, labor costs, competitive pressures and other factors in promotion, “in fact do air-conditioning business, even if sold 100 million yuan a year, its net profit also about 2%.” The source said.
Not only is the air conditioning and other appliances are also very modest profit. As the most competitive prices Rush serious industry, household electrical appliances well into the marginal profit. Appliance distributors in a city that large-scale electrical net profit had fallen 10%. Appliance store into small articles of daily use in this context is whether the transition move? This, Suning CEO Sun Weimin denied the claim, he said, small articles of daily supplement is to home appliances, daily necessities in its store sales accounted will be less than one thousandth of the total sales volume of Suning.
