More Than Just Music – the Sony Ericsson W810i is Multi-media
“Based on the original K750i/W800i platform, every improvement in the W810i comes from revised software. Combined with an ultra bright screen, the new web browser, improved user interface, RSS news reader and better camera all make this the ultimate multimedia mobile.”
The W810i Walkman® is a stylish music player with everything you need for mobile music. An easy-to-use digital music player provides folders for artists and customised play lists. The music software has been updated and now includes a shuffle mode that randomly chooses music tracks.
Sony Ericsson has approached this phone with the attitude of providing superior software in addition to their already recognised successes for providing quality music phones. The W810i provides the usual high standard applications such as java games and Wap internet browsing.
But what is really clever and for all us peeps in the blogging world is the W810i’s ability to receive RSS feeds on your mobile. The Rss news reader enables complete RSS update capability in your pocket. Here is a quick low down of what an RSS feed is and why this is an important addition to the mobile world.
As a mobile RSS user you can use the feed reader application of the Sony Ericsson to ‘subscribe’ (which is free to do) to any news or blog site’s feed by supplying the reader the URL link to that particular feed. You can then check the subscribed feeds to see if any of those feeds have new content or news since the last time you checked, and if so, retrieve that content and read it on you mobile.
The Sony Ericsson Zylo: A Smartphone for Music Lovers
The new Sony Ericsson Zylo is a mobile phone specifically designed for audiophiles rather than web-centric users. Sony’s Walkman player is a key music entertainment feature that allows you to create personalized playlists. Shake control lets you skip tracks by shaking your phone, and Sony Ericsson’s infamous TrackID, an innovative technology that tells you the title of a song and its artist and album name by recording a few second of the song has had over 129 million look ups since its inception.
The Zylo keeps in line with Sony Ericsson’s human curvature design which sweeps across the firm’s portfolio. The stunningly beautiful human curvature incorporates an extremely ergonomic keypad which makes it one of Sony Ericsson’s most user friendly interfaces on a handset yet.
The range of Walkman phones has seen momentous success since its launch in 2005, with over 100 million handsets sold. The phone’s other entertainment features, like its YouTube support which allows users to watch video streams while on the go, seems to take a step back in the phone’s primary function. The phone also includes an FM radio with RDS and 3D game applications for an extremely entertaining handset while you are travelling. The Zylo boasts a 16 GB memory slot for all your music, comparable to similar smart phones like the Motorolla Droid.
Cameras have become standard in today’s mobile phones. The Sony Ericsson Zylo has an in-built 3.2 megapixel camera, with programs like Photo Fix to adjust the light balance and contrast of your images, geo-tagging, and the ability to access your friends’ photo blogs from one convient application.
Industry Spotlight: Christine Wang, Supervisor of International Marketing Department at Sony Music Entertainment China
During my recent trip to China for the Music Matters conference in Hong Kong, I met up with Christine Wang in Beijing. Ms. Wang started in the music business as a MusicDish intern in 2007 and went on to rise up the music ranks to Supervisor of International Marketing Department at Sony Music Entertainment China. Her insights and experiences gained working Sony’s international roster in China should be of interest to anyone considering breaking into its music market. (see also Music Matters – A Window Into The Asian Music Market)
[EDF] So let’s start with the basics. What are your department’s [International Marketing Department] primary responsibilities?
[CW] Our department is responsible for everything related to international repertoire, including publishing, production, press releases, marketing, promotions, events, and strategic marketing. It is all focused on promoting international artists on Sony Music’s roster in Chinese territory.
[EDF] And what are your specific functions as department supervisor?
[CW] My functions include everything above, with a focus on production, preparing all press releases, artist/album information and artist promotions across all media platforms. In addition, while we have a digital department, I am also responsible for online marketing as well as over ten artist global websites plus Sony Music official site updates. In short, we are a small version of a label, except for the A&R function.
[EDF] Right, your roster is given to you. But what a roster I must say! What are some of the artists/projects that you have worked on this year so far?
Sony Ericsson W880i ? Made for Music
After voice centric and camera phones, Sony Ericsson has launched music devices in its Walkman series portfolio. Dedicated to deliver unparalleled music experiences, these music devices truly stand out. In a vast range of models, you can pick any of the music devices. Though all Walkman series phones vary in their functionalities, you get the best music quality for sure.
The newly added handset in the Walkman series portfolio is the slimmest and lightest music device from Sony Ericsson – the W880i. Its a 3G mobile phone with UMTS technology and Walkman 2.0 music player. Additionally, the device comes with a high quality 2.0 mega-pixel camera and high speed connectivity options.
As far as music quality is concerned, the Sony Ericsson W880i delivers the best music you can ever think of. With Walkman 2.0 music player and other music features such as Mega-bass, TrackID, melody composer and Bluetooth stereo (A2DP) – feel every beats of music on the move. Download your favourite sound tracks or transfer songs via Bluetooth and USB – enjoy music anytime. This is available at O2 Mobile Phones.
Moreover, this musical device not only delivers quality music, other features have also been incorporated to make it a complete phone device. Being a 3G phone, you can enjoy video calling features; record videos and pictures and share them via MMS, email or via Bluetooth. And with advanced messaging services such as SMS, MMS, Email, Push Email – always stay connected with friends and family.
Sony Ericsson W902i ? A Music Phone
This mobile phone is entirely designed to satisfy the requirements of music lovers. This cool design is full of various music features like FM radio, video player, music player and a standard display. This stylishly designed handset is truly a music phone and has been especially designed to match perfectly with your style.
Inbuilt FM radio enables the customer to enjoy their favorite music tracks, along with, you can also keep yourself updated with recent news events. It helps to keep the users entertained even in the hectic working environment. The file formats supported by the music players as well as video players are mp3, eAAC+, AAC, AAC+, MPEG 4, 3GP and AMR player. For accessing the music menu, dedicated music keys have been also equipped in this design. This handset also allows the users to view the face of other person who is calling while conversing by utilizing the option of video calling. For the purpose, a secondary camera is facilitated. TV output features provides great assistance if the users want to play their favorite music tracks or want to see favorite movie or video on the bigger screen of television. A significant option of BestPict is also introduced that enables the users to snap out nine pictures in quick succession.