by bamakodaker

As a proverb goes, “Where there’s music there can be love”; and music has indeed made our lives better and nourished our soul since time immemorial, where some played and others listened, all in the name of love. Whether you are a musician, promoter or manager, promoting music and publicizing music project are key to making it happen. In the last century music promotion can be an expensive proposition because of the huge amount of investment that was needed for placing the album in CD store to sell.

Thanks to the advent of Internet technology and computers, online promotion and advertising has assumed immense importance. With millions of people accessing the Internet frequently, artists or musicians can take this opportunity to promote their music online and interact with their fans.

There are a number of websites which aims to provide musicians with a platform to showcase their music and talent. For example, YouTube and various social media sites like MySpace, Facebook and Twitter. Most of these video sharing and social networking sites offer free services while some subscription fee is needed in order to access certain features. By becoming a member of the site, you can submit music tracks, videos and connect directly with followers, who will later be your patrons, at least as far as your music is concerned. However, the downside of active and instantaneous promotion of your music has one major drawback-which is piracy. Due to the increased availability of music online, it is obvious that the incidences of piracy will increase, which only leads to a decrease in revenue of the individual musician.  Read more...