Online Artist Management: Music Website And Blog Marketing Tips

By admin on August 31, 2011

This is just a follow up from Kurb promotion talking specific stuff for musicians websites and blogs when you’re dealing with music business and Online Artist Management. If you’re looking for music marketing services or free regular advice visit kurb’s music marketing, management, and blog! Here’s some tips on developing your artist blog or music website- posts spaced months apart make the site look dead and inactive, we need to get the posting frequency up so fans see that the band has an active presence and the website is worth coming back to or recommending. Our key outcomes for visitors that is: sign ups, sales, and social networks, free downloads must be prominent. Often I will include these prompts at the head of each post so visitors are always made aware of particular propositions we are pushing,

Having a lot of written content on your site is essential if you’re going to bring in Google traffic, so we need to produce written content. Usually when I’m doing content and branding work for Online Artist Management we aim for 1 post each week on the blog then we collate these 4 posts with any other content available to make up our monthly email mail out. I’ve been doing my blog for 2 years now but it averages 200 hits a day and I am never short of leads, when you can get that kind of traction you should be able to pick up fans without even the benefit of other more aggressive But I’ve written 300 posts in that time so that’s the kind of commitment you’re looking at, but from my perspective it’s worth it because I never have to look for “fans” now, there’s always someone ready to pay me for what I do.  Read more...

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Online Music Marketing Campaigns And Artist Branding in 2010

By admin on August 5, 2011

Happy New Year to all bands and musicians out there those starting the year with a new Music Marketing Campaign. I hope you’re selling lots of CD’s I do, but remember to have a back up plan for your business model; I’ve found it’s only getting harder to sell recordings. People still want to spend money where they see creativity and are inspired, but don’t limit that to your recordings.

What I’m really pushing artists to do right now is sell affiliate
products because the returns from commissions are more generous than CD’s and sell better, so it only makes sense, Sell your CD too, sell whatever fans will buy basically, stay innovative. It is the basic idea of Music Marketing Campaign. Use an email newsletter as well as a blog and social network promotions to push various propositions to your fans. It’s important to have many avenues open and have a variety of purchase options available so you can see what your fans are really interested in purchasing.

Kurb promotions are always happy to start with the basic online promotion, but I am interested in the email list you’ve already established. This is main strategy of Music Marketing Campaign. Have you got a strategy to engage this audience, and are you thinking about what you want to happen when we start driving traffic?  Read more...

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Online Music Promotion Best Marketing Strategy

By admin on May 6, 2011

Every day hundreds of thousands of people play music online, least professional music videos found on YouTube get tremendous exposure. According to an industry blog, labels, managers and aspiring artists are learning that YouTube is the place where you can find the new talent and the latest music. Online music promotion can play an important role in streamline your career.

Online music promotions is becoming more and more important these days. It has helped to reach the peoples around the world and it is no coincidence that YouTube videos have millions of views. Every band and the new artists need online music promotion. Online music promoters manage online marketing for the promotion of your band and develop strategies to deliver your music to a large extant. Music promoters work closely with you and other members of your team to craft and implement your new media marketing strategy. They help for the individual musician and help them for choosing names for the songs. Many artists have encouraged fan videos or remixes. There is a place for your fans to play with your music using their own talents. The main job of music promoters is to publicize a concert and to make a huge fan club for you. Music Promoters are the people in charge of “putting on” the show. Music promoters work with agents, or in some cases, directly with the bands, and with clubs and concert venues to arrange show for you. Music resource group then are in charge of making sure the word gets out about your show.

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Easy Saver Writes Music Marketing Encore

By admin on January 24, 2011

Music Books

Every musician dreams of the day that he or she can perform before a room packed with fans.  But getting started in the music world is not easy. In fact, some people never manage to “find their way” in the music business at all. It is its own world with its own ways of doing things, and success only comes to those who have a particular knowledge of how things work. But even then the process can be slow and frustrating – that is, unless certain tips are shared. The good news for newbies is that an easy saver wrote an encore marketing book, Guerrilla Music Marketing Encore Edition.

This book, and the techniques it teaches, follows up the Guerrilla Music Marketing First Edition. There are 201 completely new ideas and tips; they are not rehashed information copied from the first edition. With this book, even new musicians are finding that they are receiving increased orders for their CDs and other merchandise. Some of the tips are so simple that when they are read, people are thumping their heads and asking themselves why they didn’t think of that first. The book gives just the right push to put things in motion.

This is a book for the do-it-yourself musician. It’s a must-have for anyone who is trying to make it in the music business but who finds themselves working with a shoestring budget – and these days, who isn’t? The book provides easy saver ways to do just about anything and everything in the music business.  Read more...

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Marketing Your Music Online – Music Branding Like a Jedi!

By admin on December 16, 2010

Music Online

The best way to go about marketing your music online is to work out a simple plan and then stick with it every day. This will build momentum and overtime you will have more fans than you ever thought possible.

Most musicians try loads of different music branding tactics when they first start out. From ads on google to spamming people on myspace, but because they don’t get overnight success (or even success in a few weeks) they think it’s all broken and move onto something else.

This is were you need to be clever and think like Jedi because there is a secret that EVERYONE is missing…

The big secret that successful music marketers know is that creating momentum is all about consistent daily effort and with that Jedi mindset you can make absolutely any promotional method work.

With that in mind I want to give you a check list for your new marketing your music online mindset:

1. The music is most important – spend 80% of your time making the best music you can and then add a little marketing. This will be the secret sauce for your music branding efforts because suddenly you will have music people want to listen to.

2. Choose one weapon and stick to it – this is how you will get fans to your website and you want to only focus very tightly on one area where you know your fans hand out. Your options are:  Read more...

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