This is just a follow up from Kurb promotion talking specific stuff for musicians websites and blogs when you’re dealing with music business and Online Artist Management. If you’re looking for music marketing services or free regular advice visit kurb’s music marketing, management, and blog! Here’s some tips on developing your artist blog or music website- posts spaced months apart make the site look dead and inactive, we need to get the posting frequency up so fans see that the band has an active presence and the website is worth coming back to or recommending. Our key outcomes for visitors that is: sign ups, sales, and social networks, free downloads must be prominent. Often I will include these prompts at the head of each post so visitors are always made aware of particular propositions we are pushing,
Having a lot of written content on your site is essential if you’re going to bring in Google traffic, so we need to produce written content. Usually when I’m doing content and branding work for Online Artist Management we aim for 1 post each week on the blog then we collate these 4 posts with any other content available to make up our monthly email mail out. I’ve been doing my blog for 2 years now but it averages 200 hits a day and I am never short of leads, when you can get that kind of traction you should be able to pick up fans without even the benefit of other more aggressive But I’ve written 300 posts in that time so that’s the kind of commitment you’re looking at, but from my perspective it’s worth it because I never have to look for “fans” now, there’s always someone ready to pay me for what I do.
