Online Artist Management: Music Website And Blog Marketing Tips

By admin on August 31, 2011

This is just a follow up from Kurb promotion talking specific stuff for musicians websites and blogs when you’re dealing with music business and Online Artist Management. If you’re looking for music marketing services or free regular advice visit kurb’s music marketing, management, and blog! Here’s some tips on developing your artist blog or music website- posts spaced months apart make the site look dead and inactive, we need to get the posting frequency up so fans see that the band has an active presence and the website is worth coming back to or recommending. Our key outcomes for visitors that is: sign ups, sales, and social networks, free downloads must be prominent. Often I will include these prompts at the head of each post so visitors are always made aware of particular propositions we are pushing,

Having a lot of written content on your site is essential if you’re going to bring in Google traffic, so we need to produce written content. Usually when I’m doing content and branding work for Online Artist Management we aim for 1 post each week on the blog then we collate these 4 posts with any other content available to make up our monthly email mail out. I’ve been doing my blog for 2 years now but it averages 200 hits a day and I am never short of leads, when you can get that kind of traction you should be able to pick up fans without even the benefit of other more aggressive But I’ve written 300 posts in that time so that’s the kind of commitment you’re looking at, but from my perspective it’s worth it because I never have to look for “fans” now, there’s always someone ready to pay me for what I do.  Read more...

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Online Music Marketing Campaigns And Artist Branding in 2010

By admin on August 5, 2011

Happy New Year to all bands and musicians out there those starting the year with a new Music Marketing Campaign. I hope you’re selling lots of CD’s I do, but remember to have a back up plan for your business model; I’ve found it’s only getting harder to sell recordings. People still want to spend money where they see creativity and are inspired, but don’t limit that to your recordings.

What I’m really pushing artists to do right now is sell affiliate
products because the returns from commissions are more generous than CD’s and sell better, so it only makes sense, Sell your CD too, sell whatever fans will buy basically, stay innovative. It is the basic idea of Music Marketing Campaign. Use an email newsletter as well as a blog and social network promotions to push various propositions to your fans. It’s important to have many avenues open and have a variety of purchase options available so you can see what your fans are really interested in purchasing.

Kurb promotions are always happy to start with the basic online promotion, but I am interested in the email list you’ve already established. This is main strategy of Music Marketing Campaign. Have you got a strategy to engage this audience, and are you thinking about what you want to happen when we start driving traffic?  Read more...

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Independent Artist Website – Sound Decisions About Studio Recording

By admin on February 10, 2011

Music Studio

Now that you have had a general introduction to recording, specifically for tracking a live show, this Independent Artist Website will give you an overview of studio recording, from the usual rent-a-pro approach to setting up your own project studio.

First things first: You have to decide who is going to be the producer, even before deciding on the engineer. None of the later decisions about tracking instruments, recording vocals, doing overdubs, processing signals, or getting a final mix will mean Bo Diddley, to coin a phrase, if your bands three or five or eight members are arguing all the time about who sounds the loudest and what so-and-so’s girlfriend is doing in the vocal booth. Someone has to run the show.

This is even true for a solo act in independent artist, since in a studio leadership vacuum most seasoned (or semi-seasoned, or even just salty) engineers will step right up and make the decisions for you. If the band does not present a united front behind its leader, the whole process will be at risk. So, before anything else, decide

•    Who will be the producer?
•    What arrangements of what songs will be recorded?
•    How much debate and democracy will be involved in the process,
•    When the various deadlines are going to be set, and
•    Why things are going to be run them way they are.  Read more...

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Respect The Artist ? Purchase Music Online

By admin on July 29, 2010

Who among us does not like to listen to a song every now and then? But how many of us are willing to pay money in order to listen to our favorite album? According to the statistics, not many as the rate of piracy went sky-high in the last few years causing great losses to artists, producers and everyone else involved in the music industry. Many of the artists especially from countries that are not known for being wealthy only make a living from concerts because the album sales figures are very low.

The main reason why purchasing albums is not what it used to be in the past is of course, piracy. Many torrent-like sites have appeared in the last few years (one of the most important disadvantages of the fulminating Internet development) becoming very popular among so-called music fans. We named them “so-called” because if they truly were fans they would respect the author behind the song and purchase the album. Piracy simply put is stealing, there is no doubt about this statement but the police in many countries do not seem to care about this growing negative phenomenon. However, some shy actions have been taken in order to combat piracy – a few ads on TV, they have closed down a couple of sites but that is it, nothing remarkable.

Artists have only one way to diminish piracy – convince fans to purchase music through online music stores. There are many reasons why people should turn their heads to these websites because the advantages they offer are worth considering, we will name just a few to get your attention:  Read more...

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Ty Cohen Presents A Review of the Top 3 Music Business Books That Every Artist, Singer, Musician and Rapper Should Read – Part 1

By admin on July 15, 2010

Being a professional means being informed. That is as true for musicians and singers as it is lawyers and doctors. Reading industry trade publications is one way to keep abreast of trends and news. But to study the music business in depth there is not better resource than books. In the first of a three part series, here are reviews of three books about the music business that are must-reads. Each author explores the music business from their unique perspectives, offering readers an honest view of the industry they strive to be part of.

Donald S Pressman’s All You Need to Know about the Music Business: Revised and Updated for the 21st Century is a detailed, frequently humorous look at the business of making music. Now in its eighth edition, the book is considered a bible for anyone wanting to know the ins and outs of the music business. Pressman is a Los Angeles-based music attorney with twenty-five years experience and his clients include everyone from record label executives, singers and songwriters to film companies and publishers. He is widely recognized as one of the most influential people in the entertainment industry.

His book offers many useful tips such as how to hire agents and managers, strategies for marketing one’s music and the steps needed to legally protect intellectual property. Pressman also guides readers through complex contractual issues such as recoupment, royalties, advances, and distribution deals. Being an attorney, Pressman stresses the need to protect oneself against copyright infringement, bad record deals, and unscrupulous business managers and agents.  Read more...

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